Digital Marketing Skills Are Requisite for Marketing Jobs, Find Out Why!

So you are a fresher and looking for marketing jobs? Here is a good piece of news for you! As per the India Skills Report 2014, there would be an increase of 18-23 percent of fresher hiring in sectors across. Companies are readily seeking fresh graduates to bolster productivity and growth. Also, the India Skills report is the joint effort of teams from Wheebox, PeopleStrong, HR Services, LinkedIn and Confederation of Indian Industry.Let us now take a closer look as why a marketing aspirant needs to be familiar with the world of digital marketing.As per the survey of industry body, Associated Chambers of commerce and Industry of India (ASSOCHAM), only 10 percent MBA’s in India are employable in reality. The prime reasons behind such a situation are the gap between industry specific skills and education. These days, marketing employers are not interested in candidate’s internships or grades; all they want is industry specific skills.Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers, but still there is paucity of talent and professionals. Below listed are the five compelling reasons as why a marketing aspirant needs to have skills in online advertising.Digital marketing is the future of marketing There have been ample surveys and reports which claim that online marketing would be the future of marketing. This is a digital age. The tech savvy present age generation and the ever-growing internet population has the paved the path of digital marketing.The rising popularity of Smartphone’s, tablets, smart TVs and so on have compelled the businesses to target and engage their potential audience through these digital channels.Digital marketing skills are high in demand Online marketing has been recognized as the top five careers to look out for. The hiring managers are readily looking for marketing candidates with the knowledge and skills in digital marketing. Be it real estate, hospitality, B2B businesses, retail, consultancy, manufacturing, export-import and many other industries are keen on hiring professionals with relevant skills in this domain.Better pay in digital marketing jobs Online advertising is indeed a lucrative career domain. I will tell you how. In online advertising, you can directly connect with your prospective client/customer and generate leads and sales in real-time. Since, professionals in this industry are involved in revenue generation, they are paid handsome salaries.Wide variety of jobs in digital marketing The prominent areas of employment include search engine optimization, social media marketing search engine marketing, content writing and so on.So if you wish to land in your dream marketing job, make sure that you’re armed with digital marketing skills as it will give you an edge over your competitors. On a conclusive note, it would be good to say that a job in booming online marketing field will help you to carve a niche career.

What Is Involved in Starting an Online Business?

Have you ever thought about starting your own online business?There are a lot of benefits to running your very own business from home. Most people that go down this track want to either have more spare cash to pay bills etc while they still hold down a full-time job, or want to give up the job they are grinding away at, and give themselves a lifestyle and income that they wouldn’t have been able to achieve will working for someone else.There are 2 different online business models that you can choose from:1. Physical Products.This is a business similar to having an eBay account where you sell a physical or tangible product that you have in stock, and sell it via an eBay Auction or some other way, you have to manually ship the item or items to the persons address as specified. This business model requires you to be hands on and available each day to post out the order. You have to either purchase your products from a wholesaler or you manufacture them yourself. Either way you look at this type of business model, you cannot really run it from just a notebook computer and an internet connection. You have to be available and put in the manual work so your items can be posted or you will quickly get poor feedback, if you are using eBay to run your business.2. Digital ProductsThe other type of online business model is digital products. This is where you supply products that are in electronic form. Examples of this would be, eBooks, Videos, PDF documents, training courses and membership sites etc. In my opinion, this is the better online business model out of the two to choose from. It allows you to setup your business to run automated, meaning, once set up correctly, you do not actually have to do any manual work or shipping. You can even have any questions that get emailed to you answered automatically. Technically you could be making money while you are asleep or are on holiday in the Bahamas! The trick to this is, you must find a great mentor or coach that can show you how to do this the correct way. Copy their business model, and you really can have a lifestyle that you gives you a lot of free time to spend with your family, or pursue anything else that you enjoy.What are some of the pitfalls of starting an online business?As with anything on the internet, you should go look into any online business opportunity with both eyes wide open. There are a lot of people out there that are happy to relieve you of your cash, only never to be heard from again!Do your due diligence. Find out about the company offering the service. Ask for testimonials, and when I say testimonials, I mean from people that you can actually contact and ask questions. Anyone can put a testimonial on their website saying it was from Joe Blogs from Sydney Australia. People that offer their testimonials should be willing to talk to you and share their experience, otherwise it doesn’t really mean much does it!Search for the business name on Google. You will be surprised at what you can find about a company when you make an effort to look them up online. If there have been people that have been associated with the business in the past, I am sure you will dig up some info on them.Just keep in the back of your mind…. “If it sounds too good to be true, it probably is”.Email the company contact or member that is promoting the business. Ask them questions about the business. If they are legitimate, they will not have a problem talking with you. Be wary of the business opportunity that tells you that you need to purchase their product or opportunity before they can discuss anything with you. From experience, these types of people or businesses have something to hide and should be avoided at all costs!As I mentioned earlier, there are many wonderful benefits to starting an online business, but they are certainly just as many pitfalls. Never take any business opportunity on face value. There is no need to lose the shirt off your back if you follow the guidelines I have mentioned.One online business company that I can thoroughly recommend is The Six Figure Mentors. This is a group of online businessmen and women that are truly earning six and even seven figures online. If you would like to find out more about this company, please click the link in my resource box below and sign up for the Free Videos. These Bootcamp videos will show you their complete business, and how they actually achieve this. This is a must watch if you are serious about generating an online income, while learning from some of the best internet marketers around.

How Finance Recruiters Can Help With the Job Search

Finance recruiters have the ability to help you with the job search. When you are in need of a job, you need to send out resumes. Where do you send the resumes? What positions are you qualified? How much of a salary can you ask for? Whether you have been in the industry for years or you have just graduated college and entering the workforce for the first time, these are questions that you need to have answered.You could search the newspaper on a daily basis and sign up for all of the online recruiting websites. This is going to be time consuming and when you sign up for the websites, you will also be contacted by employers that have nothing to do with the finance industry.By tapping into finance recruiters, they can go to work for you. You share your resume with them, they review it, and tell you what kinds of positions are out there based upon the education and experience that you have.Since recruiters are constantly working with HR departments, they know what the positions available are and what the requirements are to get them. If you want to be a financial analyst for a Fortune 500 company, a recruiter will be able to tell you if it’s going to happen or not. If you’re lacking education or experience, it’s best to find out from a recruiter so that you can get what you need instead of applying for the wrong position.If you have been involved in the job search for a while and have wondered why companies have not contacted you for an interview, it may be because you are not qualified. This can be a huge waste of time – and make it difficult for you to get hired.The good news is that finance recruiters can guide you through the process, help you improve your resume, and show you the positions that you do qualify for.Even more is that they will take your resume and get it in front of HR directors on your behalf. The recruiters often have a long list of positions that they need to fill. Any time a company needs staff, they turn to a recruiter and send them a list, which includes a job description and list of requirements. If the recruiter thinks that you will be a good fit for a company, you may be called for a phone interview, have a background check run on you, and be scheduled for a meeting with an HR director or department head for the company that is hiring.With all of this help, you can make short work of the job search. Finance recruiters can streamline your resume, show you what you qualify for, and get your resume in front of the best companies around. It’s easier to work with a single recruiter instead of copying your resume 100 times and then sending it to every HR director in town, regardless of whether they are hiring.