Wedding Entertainment – How To Make Sure It’s Alright On The Night
Music is of huge importance at a wedding. It sets the tone for the day, influences the mood of the guests and enhances the atmosphere of the chosen venue. A choice of acoustic guitarist or harpist to entertain the guests during the signing of the register or whilst photos are being taken will say a lot about the couple. A choice of swing band or string quartet to play during the meal will have an effect on the vibe of the reception. And a choice of DJ or indie band for the evening entertainment will make a difference to how many people get on the dance floor, depending on the type of music the couple and guests are into.Of all the preparations for the big day, the wedding entertainment is one thing that can’t be rehearsed. Speeches can be practiced in front of willing family members. Dresses and suits can be tried on. Cakes and catering can be taste tested. All these practice-runs take place to minimise the chances of catastrophe on the most important day of the bride and groom’s life. But the music is very much dependent on the equipment working, the act turning up, and the music being enjoyable for as many people as possible. How can the bride and groom know whether their chosen wedding entertainment will be worth the money and add the finishing touch to both the service and the day and evening receptions? What can be done to maximise the chances of the wedding entertainment going smoothly on the big day?Using a reputable online wedding entertainment service with a range of quality acts to choose from will ensure that any music chosen for the wedding day is reliable and professional. A wedding entertainment website has a reputation to build and maintain and will expect any acts on their books to reflect this. Apart from the obvious benefit of providing a whole host of different entertainment to choose from, drawing together a lot of acts under one roof also makes life easier for the bride and groom. Rather than trawling separate websites or chasing up adverts in wedding magazines, on a wedding entertainment website it is easy to search by genre, budget, date and location, read customer reviews for all the acts, listen to audio demo clips, watch video clips, and get a general feel for the type of performance an act will give.Having narrowed down the choice to a few acts it is important to ask plenty of questions. A good act will understand what an important decision this is and will be prepared to answer questions and provide proof of the quality of their act. Consider asking about their experience, not only how long they’ve been playing as a band, but how long they’ve been playing for weddings. They may have some previous customer reviews that could be read, or even previous customers that could be contacted. Watch their video clips or listen to their audio demos, or perhaps even ask if it’s possible to see them live. This will give an idea of what to expect on the night. Don’t forget to ask about how long their set is and how many breaks they will require and for how long. Make sure they know where the venue is and have checked all their equipment works there with plenty of time to sort out any problems. And, without wanting to tempt fate, inquire about their cancellation policy or what happens if they are sick.With this last point in mind, checking that the wedding insurance policy covers the wedding entertainment is of vital importance. Of course, there can still be last minute calamities as there can with any aspect of a wedding day. Photographers can be sick, Cakes can be dropped. Rings can be lost. Wedding insurance should cover all the most important parts of the day, including wedding entertainment, in the event of a disaster. But hopefully with all the above advice put into place there should be no need to use it. With the right preparation, and choosing the right wedding entertainment, there should be total peace of mind that this is one area that will definitely be alright on the night.For more information about online wedding entertainment services try I Do Music Ltd.
Top 6 Mistakes App Entrepreneurs Make During App Development and Marketing
Building a successful mobile app is a tough task. Chances are low for all mobile app developers to excel. New app developers who are jump starting out in the game are afraid to take the risks, as most of the new apps are left unnoticed in the market. If you see the app store, you will find that more than 50% of the apps fail in the market. This is the reason why beginners face a lot of challenges to become successful app developers.How entrepreneurs enter the app marketThere are many companies that encourage beginners to step up and try their luck in mobile app development. There is a great difference between being technically skilled and becoming successful. Not all skilled app developers are successful in mobile app industry. The biggest task for app developers is to develop a unique app and market it straight to their customers. I would like to share the top 6 mistakes entrepreneurs should avoid while developing and marketing the mobile app.
Building an app for multiple platforms
This is one of the common mistakes app developers do. Entrepreneurs face a very competitive space, as there are millions of apps on Google Play and Apple Store. Instead of doubling the cost of developing app for multiple platforms, one should focus on building for one platform first. By launching a mobile app on two different platforms simultaneously, you are adding more to the development time and cost.Additionally, if you make any changes to the design and/or functionality of the app in one platform, you have to do it on both places. Hence, developers should avoid this mistake of developing for multiple platforms at the same time.
Incorporating too many features
Most of the mobile apps fail in the market due to very less or too many features. However, there are lots of apps that are plain and simple, and yet have a great potential to sustain in the market. Users check new apps for a short period of time. Providing too many features will drive away users, as the features may make the app look complicated.The goal of entrepreneurs should be to keep the users glued to the app. This is possible by incorporating essential features on primary screen and rest of the features to secondary screens. This strategy not only keeps the app simple, but attracts new users too. The app users will not show much interest in overwhelming design and features, and discard the app. Hence, it is important to develop apps with this in mind.
Forgetting the ‘WOW’ factor
The number of mobile app users is expected to reach 80 million by the year 2018. Seeing the increasing number of mobile app users, App Stores of Android and Apple have set a bar with the design and user experience. If you give your Smartphone to a child, he/she will know how to use it. This means, the expectations of mobile users are entirely different from that of web. The user will give up on your app, if it is very difficult to use.On the contrary, online users may not give up so easily despite of poor user experience. App developers should understand this difference and build extra-ordinary mobile apps with stunning features and functionality. As soon as the user launches the app, there should be a ‘wow’ factor to hook up the users.
Inflexible marketing plan
App development and app marketing are two important phases of building a successful app. However, entrepreneurs tend to show much interest in development compared to app marketing. As the App Stores are crowded with millions of apps, your app may not be discovered on app store even on the day of launch if you fail to market it properly. Entrepreneurs should think of a perfect marketing plan as the app is being developed. Apps can be marketed in multiple ways by creating a clear strategy of target audience and their preferences.If we see social media, we understand how drastically it has changed in the recent years. Marketing goals are changing from time to time, as a result of which what is working today may not work tomorrow. Entrepreneurs should create a flexible marketing plan that accommodates current and future market situations. By being flexible with own marketing strategies, app entrepreneurs can stay ahead of others.
Putting all the efforts in one basket
Technology and marketing are ever evolving, which means a single strategy will not generate same results. If you see the development and marketing plan of the top 10 best mobile apps, you will see how they used technology to market their apps. The marketing channels they used earlier were entirely different from that of the channels they are using now. It means entrepreneurs should diversify their marketing efforts to ensure that they are not putting all the efforts in one basket. Focusing on one tactic for long period may diminish the returns.My advice is to consider marketing plans as investment strategies. If you want a steady increase in popularity & profitability of the mobile app, you need a healthy mix of marketing tactics. Trying new marketing tactics and plucking the ones that are no longer effective will increase the popularity of the app.
Ignoring the audience and not releasing the updates
As an app entrepreneur, you should understand the fact that you are developing mobile app for other people. We all know that people have different need and preferences, and it is difficult to develop an app for everyone. It is essential to define target audience before defining the features of apps. Before developing an app check what actually users want and what type of solution they prefer.Even after developing an app that has demand in the industry, there would be people who are unsatisfied with the features or performance of the app. The job of an app entrepreneur doesn’t end with development and marketing. The mobile app should be improved on a regular basis according to the user’s preferences. Once the bugs are fixed, an update must be released so that audiences are aware of the fixes.Developing a great mobile app is not an easy task. There are lots of hurdles that come across while developing and marketing the app. By avoiding the above listed mistakes while developing and marketing the app you will increase the chances of creating a successful app that is covered by press and is well monetized.Getting into the world of mobile app development is tough at first. However, with lot of hard work, dedication, commitment and skills one can expect the app to hit the market with a ‘BANG’. As a beginner, entrepreneurs should create something new and unique to have a good start in mobile app development industry. An established mobile app development company can further provide professional approach and advice to entrepreneurs and can make the whole process a lot easier for them.